5 tips for efficient messaging

Studies have shown that no fewer than 98% of text messages are read¹. What’s more, 90% are read within the first three minutes of reception². The following tips will give your text messages maximum impact:

 

1. Don’t send anonymous messages

Recipients regard anonymous messages from a common abbreviated number as spam. With Enterprise Messaging recipients see a single phone number that belongs to you. They know who sent the message.

 

2. Keep your messages short but powerful

Short messages have the greatest impact. Ideally, a message won’t exceed 160 characters.

 

3. Segment and personalise

Send messages tailored to specific target groups. Add a personal touch by addressing the recipient by name in your message. 

 

4. End your message with a call to action

Encourage recipients to do something with your message. With Enterprise Messaging the recipient can reply to the text message but you can also include a URL in the message that links to a landing page.

 

5. Timing is everything

Text messages have the biggest impact when sent between 10 am and 8 pm. Send yours then and make sure you won’t irritate the recipient. 

 

 

¹ Source: Techipedia
² Source: Conversational Advertising